Meta Connect 23 is an annual developers’ conference devoted to AI and virtual, mixed, and augmented realities. For its 10th anniversary, Meta wanted the visual identity to feel human, relatable, and ready to use — inspiring people to come together and make connections to expand their world.
A milestone in the making, this marks the 10-year anniversary for Meta Connect, as well as the first time the event happened IRL. We helped craft the brand system for Meta Connect 23 from the ground-up. We utilized emojis and expressive typography to bring familiar elements to the metaverse and personify mixed reality experiences.
We took this opportunity to create something familiar yet fresh — a typographic system that comes alive using the abstract textures of the metaverse.
Because this year’s event was in-person, we got to extend our package beyond the screen and onto the Meta campus.
We scattered sculptures of the different brand elements and metaverse abstractions across the Meta Menlo Park campus, amplifying the mixed reality message and normalizing the forms.
We scattered sculptures of the different brand elements and metaverse abstractions across the Meta Menlo Park campus, amplifying the mixed reality message and normalizing the forms.
