Love is in the air... and the details. Buck partnered with Instagram to design custom ‘Like’ hearts for all 25 Instagram Rings winners of 2025.

We ideated and explored these visual directions with each winner, refining ideas together to craft a heart that expressed their unique creative style.

I was part of creating multiple heart designs, from concept to reality, and I hope they bring joy to many people.



Cole Bennett
Use case example



Linda Lomelino
www.instagram.com/linda_lomelino



Life on Film



DJ AG Online




Mimi Choi


Chris Brickley


Dolly Singh


Other artists








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