I had the opportunity to art direct alongside an exceptional team at Buck. MAL approached us with a vision: to portray Apple's Private Compute Cloud as an architectural structure. Our challenge was to bring this concept to life and enhance it with additional creative elements.
We began by developing exploratory style frames that captured pivotal moments in the narrative, unified through a cohesive visual language. The final piece is a visually striking structure that harmonizes design elements, music, and typography into a meaningful whole.
We began by developing exploratory style frames that captured pivotal moments in the narrative, unified through a cohesive visual language. The final piece is a visually striking structure that harmonizes design elements, music, and typography into a meaningful whole.
Initial frame explorations
Final result
Role: Art direction
at Buck.co
at Buck.co